The Wall Street Journal: Amazon buys rights to some Premier League soccer games in U.K.

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LONDON — Amazon.com Inc. raised its bet on live sports programming, buying the rights to broadcast a package of soccer games from the most popular sports league in the world, the English Premier League.

The broadcasting rights are limited to Britain, where viewers will be able to watch a small selection of 20 games a season on the company’s Amazon Prime video service. But the move represents a significant boost to Amazon’s so-far modest foray into live sporting events.

The company has disrupted handfuls of industries — from health care to the grocery business. Now, it could start chipping away at the power of traditional broadcasters that have long dominated sports broadcasting.

Amazon’s
AMZN, -0.38%
  package of games won’t necessarily include any of the league’s marquee offerings, and it only covers two rounds of play. One is in the middle of the week and one on the Dec. 26 Boxing Day holiday. The Premier League is the only major league in Europe to schedule games that day.

An expanded version of this report appears on WSJcom.



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