Utz® Quality Foods Brings the Little Utz Girl to Life
HANOVER, Pa.–(BUSINESS WIRE)–Utz Quality Foods, LLC. announced a media campaign today, including the use of regional TV, digital and social platforms, telling of the first-ever “Adventures of The Little Utz® Girl.” Through fifteen and thirty second commercials in a newly animated, contemporary format, The Little Utz® Girl will come alive and jump off the package which has been her home for nearly 100 years.
The Little Utz Girl, an icon who stands as the embodiment of all things honest and good for Utz®, was “born” without a name in the 1920’s when founders William (Bill) and Salie Utz began making and selling their delicious potato chips in Hanover, Pennsylvania. The Adventures of The Little Utz Girl tells of her mischievous spirit and spunky vibe, reminiscent of the Utz® brand today.
In addition to The Little Utz Girl, the campaign introduces a new side-kick “Salty,” her ever present pet cat and sidekick, as well as the young mascot’s parents, founders Bill and Salie Utz. A timeless rendition of Hanover Pennsylvania, the snack food capital of the world, serves as the backdrop of the campaign, while The Little Utz Girl heads out on adventure and shares “the crunch that connects us all.”
“The Little Utz Girl represents our nearly 100-year heritage and embodies everything important about Utz. She has a big heart and mischievous spirit too,” said Dylan Lissette, Chief Executive Officer, Utz Quality Foods, LLC., “and above all else, she reminds us that just being yourself, is the funnest adventure of all.”
Created by Doe-Anderson Advertising and animated by Picasso Pictures, the fifteen and thirty second commercials will begin airing on May 20th in Central Pennsylvania, Pittsburgh and Philadelphia through TV as well as a range of digital and social media sites.
To view The Little Utz Girl’s Adventure’s go to: https://www.utzsnacks.com/pages/utz/#utzgirl. And, join the fun by telling us more about how you love the Little Utz® Girl’s Adventures on Facebook at: www.facebook.com/utzsnacks.
Utz® snack foods are available in a wide range of flavors and come in convenient on-the-go and take-home sizes, available in leading retailers across the U.S. or available on-line at: www.utzsnacks.com
About Utz Quality Foods, LLC.
Founded in 1921, Utz Quality Foods, LLC. is the largest family‐managed, privately held, salty snack company in the United States, producing a full line of products including potato chips, pretzels, cheese snacks, corn chips, tortillas, veggie stix/straws, popcorn, onion rings, pork skins and more. Its brands, which include Utz®, Golden Flake®, Zapp’s®, Dirty® Potato Chips, Good Health®, Bachman®, Bachman Jax®, Wachusett®, Snikiddy®, and Boulder Canyon®, among others, are distributed nationally and internationally through grocery, mass‐ merchant, club stores, convenience stores, drug stores and other channels. Based in Hanover, Pennsylvania, Utz operates eleven manufacturing facilities located in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.